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THE BEGINNING OF BANQUET

For more than 150 years, we haven't compromised our craft. You get what you give, and we only give the best that we can brew.

Our story began in 1868 when Adolph Coors came to America. Within 5 years of his journey to the West, Adolph founded the Golden Brewery. Since its inception in 1873, Coors Banquet has been brewed in the same tradition of the original 150-year-old recipe. Banquet is crafted with 100% Rocky Mountain water, so when you're enjoying a Banquet, you're drinking history.

Adolph Coors company

BANQUET AND PROHIBITION

When prohibition hit Colorado in 1916, the brewery was ordered to drain 516 barrels of beer. Fast-forward 17 years to 1933 when prohibition ended and Banquet began to flow again - but only to a handful of states in the West.

Barrels
Two man on a Coors truck

FROM STUBBY BOTTLES TO ALUMINUM CANS

In 1936, the iconic stubby bottle hit the shelves: a symbol of dedication to Banquet’s rich heritage.

In 1959, Bill Coors and Coors Brewing Company pioneered the two-piece recyclable aluminum can, a move that revolutionized the beverage industry.

Coors bottles and barrel
"Recycle aluminum" billboard

STOLEN, SMUGGLED AND SOUGHT AFTER

Until it was available in all 50 states, Coors Banquet was regularly smuggled across state lines. But it wasn't until 1991 that Banquet became available nationwide.

coors back 12 pack
coors beer trailer on the road

START YOUR LEGACY

The same brewing tradition since 1873. Made with 100% Rocky Mountain Water. Brewed only in Golden, Colorado.

Because when you’re a favorite beer of rock stars and cowboys, you don’t compromise. That’s our legacy. What do you want to go down in history for?

Coors beer on a coaster
coors beer bottle with men on the background
coors beer bottle with a guitar on the background
coors banquet 12-pack coors banquet 12-pack

INTRODUCING THE LEGACY COLLECTION

Limited-edition design inspired by our 150-year heritage

BUY NOW

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SHOP THE LIMITED-EDITION 150th ANNIVERSARY COLLECTION

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woman wearing a coors banquet cap and hoodie
woman wearing a coors banquet cap and hoodie