For nearly a century, Coors Banquet has been a favorite of cowboys, rock stars, presidents and beer lovers. It’s a beer that embodies the spirt of the American West, and whose legacy endures today. In part one of our six-part series exploring the 150-year history of Coors, we’ll take you to Golden, Colorado, where the story of Coors Banquet began.

Discover a remarkable brewing legacy that spans five generations. From Adolph Coors, the visionary founder with humble beginnings who laid the foundation, to each subsequent generation’s journey through the brewery, it’s a story of fathers and sons, of tradition and of passion.

Before it revolutionized light beer, Coors Light was little more than a sketch on a napkin. It didn’t take long before the “Silver Bullet” became a favorite of American beer drinkers and known for its iconic color-changing silver can. Brewed with excellence in mind, Coors Light became a springboard for innovation, setting the stage for success stories like Blue Moon Brewing Co.

Growing from a small brewery to surviving Prohibition on its way to becoming an industrial marvel, it’s the Coors way to do everything at home. From sourcing raw materials to making its own bottles to maintaining control of its barley and beyond, the Coors family’s visionary strategy of having a hand in every aspect of the brewing process led to unparalleled quality and efficiency.

They call it G150. The massive overhaul of the Coors brewery in Golden includes upgrades to its fermentation process, energy efficiency improvements and huge reductions in water use. And it reinforces Coors' deep commitment to its hometown now and in the future. Go behind the scenes of the biggest project in the storied brewery’s history in part five of our six-part series exploring Coors’ 150-year history.

There has been one constant throughout Coors’s 150-year history: its hometown of Golden, Colo. At the heart of the Coors story, Golden is the only place where Coors Banquet has ever been brewed and has been entwined with Coors from the beginning. It’s not only where the roots of the Coors family are; it’s connected generations of families in Golden and beyond who can take pride in making, celebrating and distributing some of the world’s best beer.